Our vision


It is said that the Founder of The Salvation Army, General William Booth, once sent a telegram to officers around the world to remind them of the main focus of their work. The telegram contained only one word - "others." That single word captured the foundation for the entire organization.

Through the years the word has appeared as a slogan in many different contexts, and several writers have described this word as capturing "The Salvation Army's DNA.” Since 2013, Others has also been the name of The Salvation Army’s international social enterprise. 

The Others concept continues to build on the values upon which William and Catherine Booth founded The Salvation Army back in 1865. Working amongst poor and disadvantaged people – first in the streets of London, and later all over the world – it quickly became clear that the solution to poverty could not be found merely in provision to satisfy immediate needs. Rather, it required being able to offer people what most wanted more than anything else – a job, and the opportunity to provide for themselves and their own families. 

In work lies hope for a better future, a pathway to independence, and – not least – dignity and pride. Others is one of the ways in which the international Salvation Army today continues to strive to create employment opportunities for people who would otherwise be at the back of the queue. 

Others is a commercial enterprise, where the most important values are those of connecting people across borders, and creating opportunities for others. We call it “Trade for Hope”.